Rob Sandberg is an executive producer with more than twenty-years experience building games, producing more than thirty original and licensed titles on mobile, console and PC platforms as well as location-based experiential interactive installations. As a certified Project Management Professional, senior product owner and strategist on both external and internal development engagements, Rob has led teams of over a hundred developers, artists and designers across the globe with portfolio budgets exceeding $10m.
Rob has produced games based on premium Hollywood brands, including Real Steel, Duck Dynasty, Hunger Games, Pacific Rim, Scarface, Judge Dredd and Jaws. In addition, he has produced titles for top console sports franchises including Ultimate Fighting Championship, Tiger Woods PGA Tour and World Championship Poker. Rob also produced AAA original PC titles including the award winning Freedom Force and Battle Realms. He also led the development and live-operations of Westwood Online, the pioneering matchmaking services for Command and Conquer, C&C: Red Alert, C&C: Tiberium Sun, Dune 2000 and Monopoly.
Rob is a subject matter expert in the areas of monetization, user experience design, usability, analytic analysis, applied behavioral economics and end-user engagement optimization. With over 100-million combined app store download, years of live-operation analytics observation, understanding of consumer behaviors and ability to translate those insights into action, Rob has routinely driven product performance to exceed commercial expectations.